Physical media not dead? Taylor Swift album sells 800,000 vinyl records, the 5th-highest selling album since 1991

Physical media not dead? Taylor Swift album sells 800,000 vinyl records, the 5th-highest selling album since 1991


Taylor Swift spawned an anomaly in record sales, selling nearly one million vinyl copies of her latest album “The Tortured Poets Department,” which was also one of the best-selling albums in over 30 years.

The latest drop from Swift had fans in a frenzy to pick up collectible versions of her album across different formats. The singer released nine different iterations on CD, six on vinyl, and even four different styles on cassettes.

Fans got their money’s worth for the 31-song album, as Swift’s physical media play paid off massively. She sold a combined 1.6 million albums in just one week across all formats, including digital downloads, CD, vinyl, and cassette.

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Typically, this would be written off as a number that is almost entirely made up of

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