PepsiCo cuts prices for some snacks as affordability issues persist

PepsiCo is aiming to cut prices on some of its well-known snack products by as much as 15%, a move that comes as families across the country complain about cost-of-living issues and inflation.

Because retailers set prices in stores, PepsiCo is implementing suggested changes it expects retailers will follow to attract more customers, according to the Wall Street Journal. The move comes ahead of snack-heavy Super Bowl parties this weekend.

Rachel Ferdinando, CEO of PepsiCo’s U.S. foods, said that the company has received a lot of calls and emails from customers who said the cost of some snack items were making it difficult to afford them.

“Consumers told us they need more value,” Ferdinando said.

Several of PepsiCo’s iconic offerings are being affected by the price change suggestions.