Not Learning Their EV Lesson: Ford *Still* Considers Electric Pickup Truck Its ‘Apollo Space Mission’

Ford CEO Jim Farley has provided an update on the automaker’s ambitious electric vehicle platform project, comparing the undertaking to historic space exploration programs while confirming that prototype vehicles are now operational. Ford recently took a historic $19.5 billion write down related to electric cars, signaling its retreat from EVs.

Inside EVs reports that during a conversation with automotive media at the Detroit Auto Show, Ford CEO Jim Farley offered new details about the company’s Universal EV Platform development, describing the initiative as one of the most challenging projects in his career.  Farley compared Ford’s EV development to NASA in the Space Race: “This is literally like the Apollo or Gemini mission within Ford. A uniquely American, high-risk project… just like the power units for Formula