Nolte: Stephen Colbert Sinks to Lowest January Demo Ratings in Show’s History

Nolte: Stephen Colbert Sinks to Lowest January Demo Ratings in Show’s History


The far-left Late Show with Stephen Colbert is suffering some of the worst ratings in the history of the now-canceled show.

This is a pretty good data point as to why Colbert was canceled [emphasis original]:

According to Nielsen data reported this week, Colbert’s show is averaging roughly 285,000 viewers in the crucial 25–54 demographic, putting it on track for its worst January performance ever in the category that advertisers actually care about. With just months left before the curtain closes for good, the ratings trajectory suggests viewers have been checking out long before CBS formally pulled the plug.

The age demo is what sets advertising rates, and that kind of collapse not only explains why the show is costing CBS a reported $40 million a year

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