First Lady Melania Trump’s new documentary, ‘Melania,’ far exceeded industry expectations, coming in third at the box office on its opening weekend with over $7 million in ticket sales.
That is the highest opening for a documentary in over a decade, according to The Hollywood Reporter.
“No one saw that coming, with many suggesting ‘Melania’ was a bomb before it even opened,” the news outlet added, based on early ticket sales.
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Jeff Bock, senior media analyst for Exhibitor Relations, told USA Today that anything over a million dollars for a documentary is “a huge number.”
“That would mean that a lot of folks who don’t normally go to the movies went to this,” he said.
Variety noted that the Brett Ratner-directed film, which was acquired
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