Nike can’t stop making woke campaigns — but this might finally wake it up

After years of woke ads and progressive positioning, the fun may be over for Nike.

An announcement on Monday morning is not only likely to hurt the company’s image, but it also serves as an indicator of massive financial woes.

Nike’s market cap has fallen from $264 billion in November 2021 to $52.7 billion.

Nearly two decades after being recognized as one of the premier blue-chip companies in the United States, Nike will have to say goodbye to the higher echelons of the financial market.

After 18 years, Nike has officially been dropped by the S&P 100, the index that typically represents the most established, investible, and financially reliable businesses there are.

The swoosh checkmark just isn’t cutting it anymore, it seems. Nike’s market cap has fallen from $264 billion