Full disclosure: As an Asian man who grew up in Hawaii, I had never heard the acronym “AAPI” or “API” (Asian American or just Asian-Pacific Islander) in my life before 2020, and I despise using it.
With that being said, that tidbit also especially qualifies me to opine on this topic: According to a new survey from McKinsey and Co., Hollywood is really butchering it with Asian consumers in a number of ways.
The survey was conducted in 2023 and McKinsey claims to have “surveyed 1,000 API consumers in the United States to learn about their perceptions of representation.”
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One key discovery about the way that Hollywood is hurting its Asian demographic? A perceived lack of representation.
“Our survey found widespread dissatisfaction among API consumers:
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