If you felt that the influx of NIL and other cash influences had already thoroughly corrupted college sports, you may want to brace yourself.
The NCAA Division I Cabinet voted to approve jersey patch sponsorships in college sports. The new ruling will take effect on August 1, allowing patches to be placed on uniforms just in time for the start of the 2026 college football season.
“College sports are in an exciting new era of increased financial benefits for student-athletes, and the Cabinet’s vote today reflects the ongoing commitment of Division I members to drive additional revenues and fully fund those benefits,” said Illinois Athletics Director and D-I Cabinet chair, Josh Whitman, in a statement.
“This also continues the NCAA’s efforts to expand flexibility in areas
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