Michelle Obama Urges People to Avoid Buying Clothes from White-Owned Businesses

Michelle Obama is now encouraging people to boycott clothing businesses owned by white people — or, at least, try their best to.

During a recent episode of her podcast, Obama said that she tries to “make it a point” to buy clothes from black-owned brands and that you should, too!

She also says we should seriously “think” about which race owns the clothing brand before buying.

Watch for yourself:

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Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be pic.twitter.com/5MqY5gaxUv

— End Wokeness (@EndWokeness) January 19, 2026

Why is it always about race with Michelle?

I seriously can’t think of a time when I’ve thought about the race of the person who owns the brand