Global management consulting firm McKinsey & Company says the metaverse has the potential to generate value equivalent to the world’s third-largest economy, Japan.
In a new report, McKinsey says that based on the metaverse’s consumer and use cases, the nascent sector could be worth $4 trillion to $5 trillion by 2030, divided up among multiple markets.
“We estimate it may have a market impact of between $2 trillion and $2.6 trillion on e-commerce by 2030, depending on whether a base or upside case is realized. Similarly, we estimate it to have an impact of $180 billion to $270 billion on the academic virtual learning market, a $144 billion to $206 billion impact on the advertising market, and a $108 billion to $125 billion impact on
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