A very crude joke about LGBTQ+ sex for a social media promotion has put a subscription meal delivery company in hot water.
HelloFresh advertised its Pride Month discount with the code “bottoms up” and added a reference to gay sex.
‘Such a stupid marketing decision. Sale food — get out of the culture wars.’
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“We know eating isn’t always a top priority this month. We respect that. But for those of you who are… prepping… we have an extensive lineup of high-fiber recipes available. Happy Pride,” the company said in its advertisement.
The company went viral, with many criticizing the bizarre ad online, which the company still has published as of Monday afternoon.
“Long-term customer account canceled. It’s a shame; we loved the service. This is literally the only
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