Actor Matthew McConaughey has taken a stand against artificial intelligence by trademarking himself so he has recourse to sue deepfake makers.
McConaughey becomes the first actor to take this legal move as a way to counter having his likeness and voice used without his or his estate’s permission, Gulf News reported.
The U.S. Patent and Trademark Office says that McConaughey has field for eight trademark applications covering his public persona including video, audio, and even his well-known catch phrase, “Alright, alright, alright.” The application included audio clips, photos, and video of him simply staring straight at the camera.
McConaughey hopes that the trademarks can prevent unauthorized use of his persona to lay claim to use of his image before someone else does.
U.S.
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