Lucid makes one of the best EVs in America. That may not be enough to save it.

There are plenty of reasons for an electric car company to fail.

Maybe the car is badly engineered. Maybe the range disappoints. Maybe the software is a mess. Maybe buyers simply don’t like the product.

There are only so many Americans willing and able to spend close to six figures on an electric vehicle.

Lucid has a more troubling problem: It makes an excellent car.

Driver’s ‘Dream’

I’ve driven Lucids, including the spectacular Air Dream Edition, and there is very little to complain about from behind the wheel. The Air is fast, beautifully finished, extraordinarily efficient, and capable of the kind of range that makes most other electric vehicles look dated.

Yet the company behind it is once again confronting the brutal economics of building cars.

Lucid announced this week that it