Jason Whitlock: Nike and the WNBA fumbled the Caitlin Clark phenomenon

When Caitlin Clark was breaking records, packing arenas, and transforming women’s basketball into a national sensation, BlazeTV host Jason Whitlock thought it was an appropriate time to drop a Nike shoe for the star.

Instead, the sportswear giant waited until Clark’s third WNBA season to launch one.

“Looks like a sharp shoe. But the timing of when they’re releasing, now, when Caitlin Clark’s popularity is at the lowest it’s been since 2022. Caitlin Clark starting her junior year of college started to become a force of nature,” Whitlock says.

“And by the time she got to her senior year in college, by the time she got to the national championship game her senior year, the ratings for women’s college basketball went through the roof. They set records, unprecedented