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Social media has revolutionized the way we communicate and interact. It has permanently sent the erstwhile telegram service into the coffers.
On average, we spend two hours on social media every day. Social media platforms have perpetually rewired our brains and made us accept a radically different world we live in – for better or worse.
Undeniably, it’s now a key part of each of our lives. So much so that a person without social presence is sometimes labeled as a misfit.
However, the current market is dominated by Web 2.0 platforms such as Facebook, Instagram, Twitter and TikTok. These centralized players have monopolized the space, giving them the authority to not always operate in the user’s best interest.