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C’mon, be honest. When scrolling through social media on your phone or when visiting a site online, how often do you read beyond the headline?
According to a study by Columbia University and Microsoft, only 20% of news consumers read past the headline, albeit not always, while the other 4 out of 5 quickly absorb what they believe is the main crux of a story and move on, almost always. This isn’t exactly surprising in an increasingly ADD and instant-gratification culture, especially during a
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