Huobi Global Rebrands as Huobi, Introduces New Strategy

Huobi Global Rebrands as Huobi, Introduces New Strategy


Huobi will endeavour to bring value to its business and provide secure and professional services to its users as it rebrands. Various technologies and resources will also be integrated into Huobi’s global public chain ecosystem, including the technology and resources offered by the HECO and TRON public chains, as well as the bridge between their chains, the BTTC.

Huobi: New Brand, New Strategies

Huobi Global has been rebranded to Huobi. The updated name of the company is composed of the Chinese characters “火” and “必”. Originally from Chinese culture, the first character symbolizes perpetual vitality and the transmission of this vitality to subsequent generations. The second means determination to succeed, illustrating Huobi’s goal of returning to the industry’s top three positions.

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In Chinese, the character

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