Hollywood screams as Google invests $75M in A24 — but swears its AI tools won’t scare creatives

Google believes there is a place for artificial intelligence in filmmaking, and it is willing to put its money where its mouth is.

Google’s DeepMind AI unit will partner with an emerging movie studio that will be risking its reputation by inviting such a tech monster into its halls.

‘We think there are better uses.’

A24, the studio behind “Backrooms” — a 2026 horror film that fueled grassroots excitement — has accepted a gigantic $75 million injection from Google’s AI sector.

According to a report from the Wall Street Journal, the partnership is not to make AI films or generate likeness of actors (as of right now); rather it will make use of AI in a way that is less intrusive on the viewer.

“We think there are better uses