HelloFresh is a company that delivers meal kits to ease the burden of grocery shopping and cooking on customers — but now it is facing online backlash for something that has nothing to do with food.
The company used Pride Month to post an explicit advertisement, suggesting that its high-fiber meals could help customers “prep” for Pride Month.
In a post on Instagram, the company wrote, “We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”
“And just to accentuate the joke,” BlazeTV host Pat Gray comments, “they said, ‘Use the code BOTTOMSUP for a Pride Month discount.’”
“I will absolutely be saying goodbye, HelloFresh.
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