Gucci becomes first major brand to accept ApeCoin payments

Gucci becomes first major brand to accept ApeCoin payments


Italian high-end fashion giant Gucci has become the first major brand to accept payments in the Bored Ape Yacht Club affiliated ApeCoin (APE).

The move was announced on August 1 and could provide the ApeCoin project with significant mainstream exposure along with bringing further utility to the cryptocurrency.

Gucci customers in the United States (U.S.) will now be able to purchase items in-store with APE, while the payment infrastructure will be provided by BitPay, a firm that has helped big names such as AMC Theaters accept crypto payments in the past.

Excited to announce that @Gucci will become the first major brand to allow customers to pay for purchases in-store with ApeCoin, via @BitPay. https://t.co/ipoeW6lXLl

Trending: Mega Democrat Donor: “This Is The Most Dangerous Vaccine Ever Created By Man!”

— ApeCoin (@apecoin) August 2, 2022

Despite the ongoing crypto bear market, the

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