The grocery store chain Aldi announced that it would be eliminating more than 40 ingredients, including artificial sweeteners, coloring, and preservatives, from its “private label” products by the end of 2027.
In a press release on Wednesday, the company shared that an additional 44 ingredients would be removed from its “private label food, vitamin and supplement products.” Among the ingredients being removed from the products are artificial preservatives, colors, flavors, and sweeteners.
“At the heart of our private label products is a commitment to listening to our customers and continually improving the products they bring into their homes,” Scott Patton, who serves as Aldi’s Chief Commercial Officer, said in a statement. “Based directly on customer feedback, we are proud to take meaningful steps to make it even easier for families to fill their carts with confidence by delivering simpler ingredients while continuing to provide the quality and value they expect
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