Google’s new motto: Don’t be Christian

Google once had an informal motto: “Don’t be evil.” How about be ideologically driven? Opaque? Arbitrary?

Google sells itself as online Switzerland — a neutral search engine that doesn’t tilt one way or the other. That neutrality vanishes fast when you search for something its algorithm doesn’t like. Suddenly the thing you want becomes strangely hard to find unless you already know exactly where it lives. If you don’t, good luck.

You can’t fix what you’re not allowed to understand.

And good luck advertising it, too — if Google disapproves.

Most people still think of Google as a search engine. That’s outdated. Google is the 900-pound gorilla of online advertising through Google Ads. It has vacuumed up so much of the market that anyone who wants to advertise online