Google is hungry — for every morsel of your shopping data

Earlier this year, Google teased a new universal shopping cart that leveraged the power of Gemini to track deals on products you find on the internet and assemble them into one easy place to buy online. After months of waiting, the feature is finally rolling out to users in the United States. Here’s why you may or may not want to use it.

Approximately 87% of Americans buy products online, according to Statista. If you shop at multiple stores, though, it can be hard to juggle different accounts or keep track of price changes on the items you want. To help, Google has a new shopping tool that can watch out for price changes for you.

Google openly admits to collecting user data throughout many of its