An 84-year-old Bartow, Florida, man is suing Waffle House after he says a window advertisement for the chain’s limited-edition strawberry shortcake waffle proved more powerful than his own legs.
Edward Bowlds was crossing the parking lot with his wife on April 17, 2025, when the promo display caught his eye. While his attention stayed locked on the waffle, his feet found an “abnormally high” curb with no paint or markings to warn him it was coming — and down he went, the lawsuit filed earlier this year claimed.
It would be ‘disingenuous for Waffle House to suggest that Mr. Bowlds should have been watching where he was walking,’ letter claims.
The lawsuit doesn’t hold back on the marketing critique, either. The ad was, according to the lawsuit, sized
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