EU opens investigation into Elon Musk over Grok’s sexualized deepfakes

The European Union has opened a new investigation into Elon Musk’s X over the platform’s recent proliferation of sexualized deepfakes of women and children.

The European Commission said it will determine whether the social media company properly assessed and mitigated risks before integrating the artificial intelligence chatbot Grok into its app. The body is particularly alarmed about recent reports of X users asking Grok to undress women, often seen wearing bikinis in digitally altered photos.

The commission said the sexually explicit content may be illegal in the EU, especially if the content specifically targets children, as has been the case in certain reported instances.

The investigation was launched under the Digital Services Act, the same law that the commission invoked to fine X roughly $140 million