E*TRADE Put Bitcoin Beside Stocks. The Account Is Not What It Looks Like

By Isaac • July 16, 2026 5:59 pm •

E*TRADE has put Bitcoin, Ether and Solana beside stocks in one of the most familiar investing interfaces in America.

That is the breakthrough. It is also where investors can miss the fine print.

The crypto position may appear inside E*TRADE, draw from the same pool of cash and use the same mobile app. Legally, however, it sits in a separate account at Zero Hash, outside the Morgan Stanley brokerage that brought the customer to the screen.

E*TRADE’s July 16 announcement completed the rollout of spot trading for the three assets. Eligible clients can now buy, sell and hold them through E*TRADE web and the main E*TRADE app, with Power E*TRADE access still listed as coming soon.