Universal Music Group, the label pop star Taylor Swift and rapper Drake are on, has reportedly singed a new licensing agreement with China’s TikTok app.
TikTok and Universal Music Group said on Thursday that they have struck a new deal that will restore the music on UMG’s label to the popular Chinese video-sharing app after taking a hiatus for months, according to a report by Axios.
Earlier this year, the music label let its contract with TikTok expire, at which point UMG pulled its content from the Chinese social media platform.
Notably, the companies’ new licensing agreement will include promotional opportunities and “industry-leading protections” for generative artificial intelligence (AI).
“This new chapter in our relationship with TikTok focuses on the value of
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