Crypto.com and FTX Bet Big on Stadium Naming Rights Before the Crypto Crash. What Happens if They Can’t Afford to Pay?

Crypto.com and FTX Bet Big on Stadium Naming Rights Before the Crypto Crash. What Happens if They Can’t Afford to Pay?


But how exactly does a stadium naming deal unwind if, hypothetically, the rights-leaser goes bankrupt? It seems like a real hassle, from taking down all those signs to finding a new sponsor. To find out more, I called Joel Feldman, co-chair of global trademark and brand management at the law firm Greenberg Traurig.

Continue reading


 

Join the conversation!

Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!

Thanks for sharing!
Send this to a friend