The cracker has finally crumbled for the executive at the forefront of Cracker Barrel’s infamous rebranding meltdown.
Just over 11 months ago, Julie Felss Masino was responsible for what could be considered the American story of the year when Cracker Barrel completely swapped out its iconic logo for a mascot-free reimagining.
‘I want to thank Julie for her leadership and commitment to Cracker Barrel.’
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On Monday, Cracker Barrel announced that Masino would be stepping down after the company conducted a “comprehensive succession planning and search process.”
In a press release, the brand said that while Masino would stay on in advisory role until October 9, it would only be to “support a smooth transition” for her replacement, David Deno.
Deno will join the Cracker Barrel board of directors following his
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