Consumers slammed Starbucks CEO Brian Niccol as “out of touch” this week after he suggested patrons didn’t mind paying $9 for a cup of coffee because they were getting a “premium experience.”
Coffee drinkers made their feelings quite clear on social media when Niccol appeared on the Wall Street Journal’s What News podcast to discuss how the world’s largest coffee chain is navigating the current economic challenges.
The result as the video hit social media?
“Yeah. I gotta stop going to Starbucks,” wrote PoliticsGirl to her more than half a million followers.
“How out of touch could a person possibly be,” wrote another.
“Sorry, dude, you can go to Kim Kardashian and maybe she can pay for,” wrote another X user.
“Gas station coffee is superior to Starbucks,” joked another. “Cheaper, too. Every 6 or cup is free.”
Putting the executive’s remarks in context, the CEO
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