China’s gaudy, graceless Maextro S800 is no Rolls-Royce

The Maextro S800 wants very badly to be a Rolls-Royce.

At 18 feet long, painted two-tone, lined with soft leather, backed by Huawei and built by a thousand robots in Hefei, it has the size and the price tag of ambition. What it lacks is the one thing Rolls-Royce has spent a century perfecting: restraint.

A car that can park itself is a clever feat of engineering; most Rolls-Royce owners employ a driver for that.

The Maextro comes with a 40-inch screen, roughly 40 speakers, and a party trick that lets it park itself while you film it for social media. Rolls-Royce sells the absence of gimmicks. The Maextro sells gimmicks as a feature.

Treat what follows as a cultural diagnosis. The car is just a symptom of a