Sales for Bud Light continue to plummet more than one month after the beer brand’s partnership with self-identified transgender social media influencer Dylan Mulvaney.
Retail data from Bump Williams Consulting and NielsenIQ indicate that sales for the brew declined 23.6% in the week ended May 6 relative to the same period last year, a slightly worse outcome than the 23.3% decline seen for the week ended April 29.
Other brands marketed by Anheuser-Busch, the multinational conglomerate which owns Bud Light, have also experienced massive declines during the weeks ended April 29 and May 6: Budweiser sales have respectively fallen 11.4% and 9.7%, Michelob Ultra sales have fallen 4.3% and 2.9%, and Natural Light sales have fallen 5.2% and 2.5%.
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Bump Williams, the chief executive of the consulting firm,
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