Crypto exchange Binance says one crypto sector is changing the way big brands do business and connect with their communities.
Binance says in a new blog post that non-fungible tokens (NFTs) are transforming the way companies look at memberships and loyalty programs.
“Popular brands, including sports organizations, can use NFT-based membership systems to reward their customers or supporters. Access can be granted to a user when they connect their crypto wallet to the organization’s platform and verify their ownership of a membership NFT. These tokens can then unlock a suite of online and offline perks, such as access to exclusive events and services and much more.
Indeed, the mechanics of NFTs are an excellent addition to traditional membership systems: they can serve as a token