Ben & Jerry’s is so woke that the owners finally broke

Ben & Jerry’s may have built its brand on ice cream, but these days, you wouldn’t even know the company sells ice cream by looking at its social media feeds.

The Vermont-based company is releasing videos attacking ICE, criticizing immigration enforcement, and championing progressive causes — as if customers asked for a dousing of political lectures with their ice cream. And the messaging has become so incessant that even the parent company is pushing back on the brand’s aggressive activism.

“Now, a lot of companies have dialed back, but not the biggest culprit: Ben & Jerry’s. Ben & Jerry’s actually has been not just not dialing it down, but ramping it up lately,” BlazeTV host Sara Gonzales says, before playing a video the company posted attacking ICE.