Thanks to the COVID-19 pandemic and the streaming wars, movie theaters have had a hard time bringing back audiences ever since 2020.
The seemingly endless supply of poorly-received big-budget blockbusters isn’t helping any — the 2023 box office suffered numerous financial failures.
One growing trend utilized by an increasing number of theaters, however, seems to finally be getting butts back in seats: Re-releasing classic movies.
Last week (from April 12 to April 18), the eighth highest-grossing film in the U.S. was “Shrek 2,” an animated feature that first debuted 20 years ago.
The film’s re-release, which Universal Pictures greenlit in honor of the film’s 20th anniversary, raked in more at the box office than several Disney films brought in in recent years.
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