
Health insurance has become yet another item that Americans need but struggle to afford. In the era of prediction market wagers and direct-to-consumer products from wellness influencers, what if patients bet on going without coverage?
If sky-high monthly premiums drive families to drop coverage, the downstream effects could be worse than policymakers or the public might imagine.
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Insurance unaffordability made headlines when enhanced Obamacare subsidies expired at the end of 2025, and premiums more than doubled for the average recipient. Americans with employer-sponsored insurance also felt the pain of rising expenses, as they saw a 6% to 7% increase in monthly premiums alone. For some, the monthly insurance premium has surpassed their monthly mortgage payment.
Meanwhile, insurance plans often feel more like a burden than a benefit. Networks are narrowing. Red tape, like prior authorization, is becoming the norm. Long wait times leave patients discouraged from making a follow-up appointment. Coverage costs
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