Bud Light is still hurting from the boycott brought on by its partnership last year with transgender activist Dylan Mulvaney.
Parent company Anheuser-Busch InBev’s first-quarter results showed Americans aren’t budging on the brand despite its marketing campaigns with organizations such as UFC and the NFL.
AB InBev reported a 9.9 percent drop in volume sold in North America, Yahoo Finance noted on Friday. Sales in the United States to retailers were down 13.7 percent and sales to wholesalers by 10.7 percent.
Trending: Watch: Racers Kyle Busch, Ricky Stenhouse Jr. Get Into Intense Fistfight After NASCAR All-Star Race
Over the latest four-week period, sales of Bud Light were down 27.1 percent compared with a year ago.
While AB InBev had a 2.6 percent increase in global revenue for the quarter, the numbers indicate Americans have their minds made up with a 9.1 percent
Join the conversation!
Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!