Amazon is weighing a reboot of the reality TV series The Apprentice, the long-running show that helped propel President Donald Trump into mainstream fame, according to the Wall Street Journal.
As part of early internal discussions, the company has considered tapping the president’s son Donald Trump Jr. as host if the project moves forward on Prime Video, sources told the outlet.
Talks remain preliminary, per the report, and Amazon has not approached the Trump family.
Trump hosted The Apprentice for 14 seasons during its original run on NBC from 2004 to 2015. Amazon gained control of the franchise after acquiring MGM’s film and television assets in 2022.
“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesperson told the Wall Street Journal.
The reboot would come as Amazon continues to expand its original programming in an increasingly competitive streaming
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