Alaska Airlines’ woke purge just hit legal turbulence

Alaska Airlines’ woke purge just hit legal turbulence


The case of flight attendants Marli Brown and Lacey Smith is a cautionary tale for corporate America about what happens when ideological conformity takes precedence over religious liberty.

In February 2021, Alaska Airlines announced its support for the Equality Act on the company’s internal communications platform, Alaska’s World. The airline invited employees to comment, promoting the forum as a place where “our differences make us better when we support and respect each other, allowing each of us to be who we are.”

Companies have a legitimate interest in maintaining productive workplaces. They do not have the right to demand ideological uniformity on disputed questions.

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Brown and Smith took the company at its word.

Both raised concerns about the proposed legislation rooted in their Christian faith. Brown warned that the

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