AI Company Strikes Deal to Resurrect Marvel Comics Icon Stan Lee

AI Company Strikes Deal to Resurrect Marvel Comics Icon Stan Lee


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An AI firm has reportedly struck a major deal with Stan Lee Universe to add the late Marvel Comics mogul’s voice and likeness to its collection of celebrities that companies can license for commercial use.

ElevenLabs — an AI company specializing in generative audio, AI voice generation, and music creation — will be resurrecting Stan Lee, who died in 2018 at the age of 95, via artificial intelligence by adding the late writer to its Iconic Marketplace, according to a report by Variety.

The company announced the deal Wednesday. “You know what they never tell you about legends?” an AI-generated synthesis depicting Stan Lee’s voice said in a video released by ElevenLabs. “They outlive the page.”

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ElevenLabs users are now able to generate Lee’s voice and make it narrate any book to them via the company’s Eleven Reader app. They can also create the iconic writer’s likeness in comics-inspired visual templates, Variety reported.

Lee’s voice was

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