Inflation may be causing most Americans to tighten their belts, but one woman’s tale of paying $7 for a single apple generated a lot of conversation on social media.
A Boston-based “influencer” using the name @via..li on TikTok shared a video in which she recounted her purportedly pricey purchase, which has since gone viral and reignited debates surrounding food inflation and affordability, according to the New York Post.
In the since-deleted clip, the young woman can be seen pulling out an apple from a Whole Foods Market bag outside the store, clearly upset.
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Whole Foods has long carried a reputation as an ultra-premium, “thoughtfully sourced” grocery chain that caters to trendy shoppers who aren’t on a tight budget — earning it the nickname “Whole Paycheck.”
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