
KitKat bars may be hard to come by in Europe for the Easter Bunny this year after thieves stole a massive 12-ton shipment of the popular “crunch” version of the product this week.
Owned by the Swiss and U.S. food giant Nestlé, the cargo contained in “a truck transporting 413,793 units” was stolen “during transit in Europe,” the company announced Saturday.
At a conservative retail price of $2.50, this computes to a loss of more than $1 million in sales, or $868,000 in euros.
Reportedly, the truck left a factory in central Italy and was on its way to Poland when it was grabbed.
“We’ve always encouraged people to have a break with KitKat,” a spokesperson told news outlets, evoking its advertising catchphrase. “But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate.”
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“Investigations are
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