Zuckerberg's Shenanigans: Princeton and USC Researchers Find Racial Bias in Meta’s Ad Algorithms

Zuckerberg’s Shenanigans: Princeton and USC Researchers Find Racial Bias in Meta’s Ad Algorithms


A recent study by researchers from Princeton University and USC suggests that Meta’s algorithms for presenting educational ads exhibit signs of racial bias, particularly in the delivery of ads realated to for-profit universities and those with a history of predatory marketing practices.

The Register reports that the research paper, titled “Auditing for Racial Discrimination in the Delivery of Education Ads,” is set to be presented at the ACM Conference on Fairness, Accountability, and Transparency (ACM FAccT) in Rio de Janeiro, Brazil. The authors, including researchers from Princeton and USC, found that Meta’s algorithms disproportionately show ads for for-profit colleges and universities with historically predatory practices to black users compared to ads for public universities.

Mark Zuckerberg Meta Selfie (Facebook)

This finding raises concerns

Continue reading


 

Join the conversation!

Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!