Women's March Madness Final Four Tickets See 190% Surge, Pass Men's Ticket By a Mile

Women’s March Madness Final Four Tickets See 190% Surge, Pass Men’s Ticket By a Mile

The Caitlin Clark effect has elevated women’s basketball to new heights, so much so that tickets for this weekend’s Final Four games are much more expensive than those for the men.

Interest in women’s basketball is so high at the moment that watching either of Friday’s two seminal games will cost an average of $1,994, Forbes reported on Tuesday, citing data from TicketiQ.

That is an increase of roughly 190 percent from last year.

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Meanwhile, the cheapest available tickets are going for about $649. Iowa, UConn, South Carolina and North Carolina State are still alive, so two of those four teams will make it to the national championship.

According to Forbes, average tickets for that game — which is scheduled for Sunday — are going

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