Woke Rebranding: Victoria's Secret Throwing Out Iconic 'Angels' Imagery in Stores as It Closes Hundreds of Locations and Loses Millions

Woke Rebranding: Victoria's Secret Throwing Out Iconic 'Angels' Imagery in Stores as It Closes Hundreds of Locations and Loses Millions


Victoria’s Secret is remodeling its stores across the globe and throwing out its iconic “Angels” imagery, hot pink color scheme, and sexy decor as part of its larger rebranding effort — one that’s been criticized as woke and “performative” by former models and included naming women’s soccer player Megan Rapinoe and transgender model Valentina Sampaio brand ambassadors.

After canceling its annual fashion show in November 2019, Victoria’s Secret is now erasing the brand’s longtime Angels aesthetic that helped turn supermodels like Heidi Klum, Tyra Banks, Ariana Lima, Alessandra Ambrosio, Karlie Kloss, and Candice Swanepoel into household names.

The televised show had become the biggest fashion event of the year with millions tuning in every year since its launch in 1995.

A spokesperson for Victoria’s Secret confirmed to the New York Post that the brand is revamping all of its stores and throwing out the Angels in favor of plus-sized mannequins and imagery

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