Colin Kaepernick is right about one thing—the NFL’s new social justice messaging campaign is best described as “propaganda.” Kaepernick’s dissatisfaction with the league’s explicitly pro-Kaepernick efforts, however, should be a major lesson for other woke capitalists. Absolutely nothing short of dismantling the capitalist system will satisfy their detractors.
Corporations can go to great lengths to mollify critics, but those critics will never be pleased because their worldview is ultimately rooted in radical anti-capitalism. Mark Cuban, for instance, should recognize that Kaepernick and the leaders of Black Lives Matter do not see him or Roger Goodell as allies, no matter how pure their motivations, substantive their correctives, or big their checks may be.
Cuban is an instructive case study. The billionaire’s heart seems to genuinely be in the right place. He wants to stop racism. He believes Kaepernick is a net asset to that goal. Thus he defends the use of sports broadcasts to address inequality, as Ben Domenech noted earlier this