Without Wallet Awareness, We’re Just Building Another Web2

Without Wallet Awareness, We’re Just Building Another Web2


Web3 has fallen short. The sites and apps we’ve built lack the personalization and richness that Web3 is uniquely positioned to deliver. While Web3 has achieved fundamental innovations like decentralization, sovereignty, and enhanced privacy, navigating this decentralized ecosystem still feels almost identical to Web2.

This op-ed is part of CoinDesk’s Web3 Marketing Week.

Wallet awareness is key to creating a digital adventure that is not only enhanced but also distinct from Web2. It’s about leveraging the rich pseudonymous information in our wallets to craft unique interactions. Unfortunately, wallet awareness is still conspicuously absent from Web3, leaving a gap in the potential for a truly immersive and personalized digital journey.

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