A major decentralized finance (DeFi) protocol’s SEO metrics just spiked through the roof.
In a tweet today cryptocurrency investment fund Future Fund announced that they’d acquired the “sushi.com” domain name on behalf of DeFi platform Sushiswap.
A strong domain will greatly increase internet traffic and exposure to the sushi brand for their forthcoming new projects.
Trending: A New Message From General Flynn!
— Future Fund (@FUTURE_FUND_) February 19, 2021
Sushiswap’s online presence is notoriously scattered, including domains like “sushiswap.fi” and “sushiswapclassic.org.” In the announcement, Future Fund noted that the simplicity is an improvement, saying, “A strong domain will greatly increase internet traffic and exposure to the sushi brand.”
While the terms of the purchase were not revealed, the domain is a hot property that has previously been listed for between $600,000 and $1.5 million, according to various domain sales sites.
When ask about the purchase, Sushiswap CTO Joseph Delong’s initial