Why Joe Biden’s ‘We Just Did’ hats lack the staying power of MAGA caps

Why Joe Biden’s ‘We Just Did’ hats lack the staying power of MAGA caps


Joe Biden shouldn’t let the “We Just Did 46” hat go to his head.

When the 78-year-old President-elect debuted the chapeau via wife Jill’s social media Nov. 7, supporters reveled in his apparent retort to Donald Trump’s iconic fire-engine red “Make America Great Again” cap.

The Biden hats — which refer to his soon becoming the 46th president — are currently being hawked on Amazon for as high as $25.95 and online e-commerce websites like Etsy, but they aren’t being sold by the official Team Joe store.

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“‘We Just Did’ is not a campaign slogan. They are trolling Trump,” Manhattan-based branding expert Michael Stone told The Post. “You have to get the dig. It’s very ingenious, but you have got to understand it. That’s part of the charm.”

Stone, who founded the Beanstalk Group, one of the world’s notable licensing agencies, predicted the clunky cap will initially sell because “it speaks to the moment that Biden won

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