Walmart is objecting to a new logo for Kanye West’s Yeezy LLC, saying that it looks too much like its own logo, an image that resembles a spark.
As reported by the New York Post, the large retailer filed an objection with the U.S. Patent and Trademark Office over West’s new logo that was filed for his Yeezy LLC in January of last year.
The outlet reported, “The design, which West’s company said may be used in conjunction with sneakers, underwear, T-shirts, furniture, modular homes and even hotel services, consists of eight lines made up of three dots each that emerge from a circle to form ‘rays,’ according to legal papers.” Walmart’s own logo includes rays that consist of lines.
Last week, Walmart filed a notice of opposition, claiming that the two designs could create “confusion” and that it may result in a “[f]alse suggestion of a connection.”
The company’s notice stated that “through many years of use, [Walmart’s] Mark has become well